Modern Packaging: A Rebrand to Drive Sales
Created a modern packaging redesign that will boost sales by making product visually pop and inspire.
We achieved this by:
- Modernizing brand identity to resonate with today's consumers.
- Creating a design that stands out on the shelf or in online listings.
- Showcasing the product's best features directly on the packaging for immediate impact.
Core Visual Identity
By using a clean, head-on perspective, we remove complex angles and busy backgrounds, ensuring the product is the sole focal point.
Grew brand recognition by sharing the company's story. By highlighting our history, values, and mission, we were able to build a deeper relationship with our customers that went beyond just a simple transaction.
Our consumer research showed that products are displayed vertically in stores, allowing us to leverage the back of the box to showcase detailed product features.
Before & After
Halloween Collection
Impact
This project delivered significant results, signaling our brand's modernization and directly contributing to new business.
- Customer Perception: The updated packaging instantly showed our customers that we are innovating and growing with the times, reaffirming our brand's relevance in the market.
- Strategic Execution: We successfully completed the full packaging update in record time, allowing us to debut the new look at a key houseware show as planned.
- Tangible Results: The refreshed design and timely execution directly led to a successful show, where we secured orders for new programs and laid the groundwork for future growth.