Celebrating the Memphis Music Scene: A Festival Identity
Created a comprehensive identity for a Memphis music festival, designing everything from promotional materials, flyers, and posters to social media advertisements and festival merchandise. Core goal was to champion the vibrant Memphis music scene and provide a powerful platform for talented musicians to shine.
- Unified Visual Storytelling: ensured every touchpoint, from initial promotions to festival products, spoke with one cohesive voice, drawing inspiration from the soul of Memphis.
- Driving Engagement: designs were crafted to capture attention and spark excitement, encouraging widespread participation and attendance.
- Celebrating Local Talent: identity visually reinforced the festival's mission to highlight the incredible artists emerging from Memphis, giving them the spotlight they deserve.
Core Visual Identity
The design draws inspiration from the iconic Memphis skyline reflected in the Mississippi River, a powerful visual that captures the city's unique blend of ambition and soul. This is grounded in a deep sense of local pride, with subtle nods to the community symbolized by the 901 area code.
Design was inspired by the visualization of sound. I have translated the abstract, dynamic patterns of audio waves—the rhythm, frequency, and movement—into a tangible visual identity. This creative approach allowed me to design something that not only looked good but also felt like a true representation of the music it promoted.
Impact
This project successfully elevated the Memphis music scene by establishing a comprehensive and cohesive festival identity. Through unified visual storytelling across all promotional materials—from flyers and posters to social media and merchandise—we effectively drove audience engagement and participation. Most importantly, the powerful new identity reinforced the festival's core mission: to champion the vibrant local music scene and provide an unparalleled platform for talented Memphis musicians to shine.