Product Line Inspiration
Evoking the soft, diffused light of a firefly, the natural elements of its habitat, and the feeling of a peaceful summer night.
- Visual Aesthetics: minimalistic and refined packaging, featuring soft matte finish, and hot stamped foil. Rich black background with gold accents. Delicate, almost imperceptible shimmer of foil that catches the light, reminiscent of a firefly's glow.
- Tactile Experience: packaging is luxurious and smooth to the touch, reinforcing the upscale nature of the brand with intricate gold pattern catching the lights.
Packaging Applications
Impact
As a result of this upscale brand development, product lines are sold at TJMaxx, Marshalls, Ross and Home Goods.